Instructional Endeavors
Current For-Credit Courses
D300 International Business - two sections fall and spring semesters, one section summer
Good business decisions are based on information and analysis. One important set of issues that business people must consider when making decisions is the external environment of the firm. These issues – competition, culture, customs, the economy, political and legal systems, finance, and technology – have a significant influence on a firm’s decisions. It is our purpose to help you develop an understanding of the international business environment and thus, to prepare you for the later functional courses (marketing, finance, operations) in the program. At the same time, we hope to prepare you to cope with the complex world of international business as part of your career.
Course uses a class Wiki, overheads, class discussion, and lecture to assist student learning.
Grades earned through: Daily quizzes (90%), Wiki entries (10%), Final (20% optional), Case analysis (13% optional).
M303 Marketing Research - one section fall and spring semesters
This is an introductory course in marketing research. Marketing research is a complex topic, although mastery of the subject material is possible with a thorough understanding of each step of the marketing research process. A large part of the course material is descriptive, and as the course progresses, you are expected to gain knowledge of procedures and techniques that will enable you to develop, implement, analyze and interpret marketing research information.
Course uses class discussion and lecture to assist student learning.
Grades earned through: Quizzes (30%), Semester group project (individual work 40%, group work 30%).
E281 Applied Statistics for Business and Economics II - one section summer
This is an intermediate course in applied statistics. Although statistics appears to be a complex subject (and it can be at the graduate level), mastery of the statistical concepts studied in this course is possible through persistence and effort. Class time is primarily devoted to discussion of the course concepts. The course views statistics as a decision making tool for business owners and managers.
Course uses class discussion and lecture to assist student learning.
Grades earned through: four mini-projects (80%), examination (20%).
Current Non-Credit Courses
Entrepreneurship Training Program, School of Business - one class in September-October, one class in January-February
This is a program designed to assist existing and prospective business owners in writing a business plan. Classes in Strategy, Marketing, Developing Your Organizations, Accounting, How to Finance your Business, and Management. Taught program in Spring 2007, Fall 2007, and Spring 2008.
Instructional Experience
For-Credit Courses
Marketing Strategy (Graduate, thirteen semesters)
Marketing Management (capstone undergraduate, nine semesters)
Introduction to Franchising (one semester)
Retail Management (two semesters)
Business Research (Graduate, six semesters)
Applied Statistics for Business and Economics I (eight semesters)
Applied Statistics for Business and Economics II (10 semesters, one section per year)
Marketing Channels (one semester)
Introduction to Business (one semester)
Non-Credit Courses
Management Development Courses. Taught five classes twice between September 1999 and January 2006: Being a Manager; Vendor Relationships; Integration Class of Being a Manager, Being an Effective Manager, Ethics, Leadership and Business Discipline Classes; Integration Class of Accounting, Finance, Production, Theory of Constraints, and Continuous Improvement Classes; Integration Class of Effective Communications, Business Writing Skills, Vendor Relationships, and Safety Classes.
Southern Indiana Rural Development Project Entrepreneurial Training Program (classes in Strategic Planning, Marketing, Developing Your Organization, Human Resource Planning, Accounting, and Financial Controls). Taught program five times between 2000 and 2004.
Southern Indiana Rural Development Project Non-Profit Organization and Development Program (classes in Introduction to Nonprofit Boards and Management, Understanding Your Nonprofit, Building and Maintaining an Effective Board of Directors, Developing a Strategic Plan, Developing and Marketing Your Programs, Managing Your Non-Profit’s Finances and Taxes, Developing Your Fundraising Plan, Evaluating Your Programs and Services, and Conducting a Complete Fitness Test of Your Nonprofit). Taught program twice between 2001 and 2004.
Southern Indiana Rural Development Project, Entrepreneur and Business Plan Training, Scottsburg High School (Spring 2002), Austin High School (Fall 2001).