J210, Visual Communications
Spring Semester, 2009
Exam 1 Study Sheet
Know about
the following topic areas:
5 R’s of
design (“research” through “run”)
Design
principles (ex. Balance, harmony)
Design elements
(ex. Line, form)
Categories of
Type (ex. Serif, novelty)
Color schemes
(ex. Spectral neighbors, triad)
Gestalt
principles (ex. Good continuation, closure)
Parts of a
newspaper (ex. Sigs, masthead, flag)
Symbols of
dummies
Characteristics
of good logos (ex. Reversible, scalable)
Prototypical Ad Designs (ex. Grid, Band, Mondrian)
InDesign: What tool to use when editing text, what tool to use to move frames, what tool to use to draw text frames, what tool to use to draw picture frames, what tool to use to draw a rule, how to change size of a photo, how to change font size, type, attributes
Terms to
know: Picas, points,
leading, x-height, baseline, serif, sans serif, black letter, script, cursive, novelty type, counter, oblique stress,
alignment, bug, sig, byline, cutline, cutoff rule,
deck, dummy, folio, grid, logo, logotype, glyph, combination mark, lettermark, modular layout, refer, skyboxes, subhead,
trapped white space, cognitive dissidence, complementary colors, primary
colors, secondary colors, triads, spectral neighbors, cool colors, warm colors,
split complement