J210, Visual Communications

Spring Semester, 2006

Exam 1 Study Sheet — 100 pts.

Know about the following topic areas:

5 R’s of design (“research” through “run”)

Design principles (ex. Balance, harmony)

Design elements (ex. Line, form)

Categories of Type (ex. Serif, novelty)

Color schemes (ex. Spectral neighbors, triad)

Gestalt principles (ex. Good continuation, closure)

Parts of a newspaper (ex. Sigs, masthead, flag)

Symbols of dummies

Categories of logos (ex. Glyph)

Characteristics of good logos (ex. Reversible, scalable)

Quark: What tool to use when editing text, what tool to use to move frames, what tool to use to draw text frames, what tool to use to draw picture frames, what tool to use to draw a rule, how to change size of a photo, how to change font size, type, attributes

Terms to know: Picas, points, leading, x-height, baseline, serif, sans serif, counter, oblique stress, alignment, bug, sig, byline, cutline, cutoff rule, deck, dummy, folio, grid, logo, logotype, glyph, combination mark, lettermark, modular layout, refer, skyboxes, subhead, trapped white space, cognitive dissidence, complementary colors, primary colors, secondary colors, triads, spectral neighbors, cool colors, warm colors, split complement, black letter